Anti - shaking technology options multi - plant outspoken OIS to be considered

At the first International Optical Lens and Camera Module Exhibition held in Shanghai in November, Mobile News reporter interviewed Lai Zhirong, general manager of Taiwan VCM manufacturer Jijia Technology Co., LTD. (hereinafter called Jijia Technology). "Optical anti-shaking (known as optical anti-shaking and English abbreviation OIS) has not yet reached the point of large-scale application." In the mainland camera manufacturers threatened to horse OIS, Lai Zhirong this statement is a little alert.

Explorer is respectable, the words of the bureau also have to listen carefully, although Jijia technology is a recently entered the mainland market VCM manufacturers, but according to Lai Zhirong introduced Jijia technology is a VCM industry veteran, since the establishment of 2004, mobile phone camera at the beginning of the development of professional research and development of automatic focus VCM. In addition, Jijia Technology also has its own characteristics. It has been aiming at closed-loop VCM from the very beginning, and developed touch IC by itself, which has advantages in technology and cost.

"The industry is generally ball type design, and Jijia's design is guide bar, guide bar structure is simple so can be highly automated." When it comes to product advantages and characteristics, Lai Zhirong said.

In terms of production capacity, Jijia Technology will reach 500K monthly production capacity by February next year, and 1KK monthly production capacity by the third quarter of next year. In addition, Jijia is ready for closed-loop production and mass production of VCMS, and can also license production to other manufacturers if its own capacity is sufficient, or even transfer the entire production line to a partner in appropriate circumstances.

When it comes to authorization cooperation, Lai Zhirong believes that the development of enterprises must pay attention to the patent issue, he said that the rise of the VCM industry in the mainland is the original drill the patent problem of the hole, such as shrapnel VCM patent protection in place, resulting in plagiarism in the industry. But with the more and more sound industry norms, the subsequent development of closed-loop VCM and OIS, these are related to technology patents, if still as before ignore patent issues, then mobile phone manufacturers will go abroad will involve patent problems, such as Xiaomi, Huawei and many other enterprises in the European and American markets may eat a lot of thanks. And Jijia in this aspect is very advantageous, because its own research and development technology, has a complete set of patents.

OIS is a hot topic in the camera industry these days, and there are views that OIS will become the standard feature on mid - and high-end phones. But Lai Zhirong believes that OIS 2015 May not be easy as the industry described will have a big explosion, because the outbreak is related to the product energy production and supply chain issues.

According to him, Jijia as early as five or six years ago in the development of OIS, also applied for a number of patents, in the process of production research and development, Lai Zhirong team found that anti-shaking VCM production is difficult, and not easy to mass production. "There are many Japanese, Korean and Taiwanese factories that want to do this, but they all run into bottlenecks such as high cost and difficult mass production, and the problems of cost-effectiveness and yield need to be solved." "Said Lai Zhirong.

In addition to cost-effectiveness and product quality, the actual performance of OIS is also worth considering. "SONY didn't develop OIS, they had their own video IC, and the combination worked well, and in terms of cost and usability, I think SONY's approach is a good one. The combination of SMA OIS and VCMAF is also a promising solution. Lai Zhirong that precision instrument processing this is a very complex process, OIS is not the two years in the discussion, seven or eight years ago, there are Japanese thinking, Korean Hysonic and other companies involved, but there are a lot of manufacturers break down in this, so he is more pragmatic perspective to look at the problem. He believes that compared with the precision mechanical and electronic industry, the electronic industry can break through the technical bottleneck and produce in large scale. However, the precision mechanical and electronic industry is more difficult, because it is easy to have large production errors after the mass production of millions of levels.

In addition, there is also the problem of cost between products and benefits, consumers want to use low prices to obtain high experience effect, low and good this is the basic cost problem, Lai Zhirong for example, HTC two years ago introduced OIS products, but now HTC seems not to talk about. "I think it's up to the Japanese and Korean giants to see how they play because they have the resources. Samsung, for example, said that OIS development is desirable. And camera people like to talk about it, because developers like a challenge."

When asked about the view of the current mainland mobile phone industry, Lai Zhirong commented that the competition in this industry will be very fierce, there are many forces involved, and many manufacturers are doing high standard and low price products, so he thinks that the competition in this industry is not only the competition of the camera module, but the competition of each mobile phone manufacturer to master the supply chain. One of the key factors in the supply chain is to master the supply of closed-loop VCM. "Ophil's acquisition of MEMS is also based on this consideration." He believes that mainland camera manufacturers can launch products with high specifications and low prices, which is the advantage of mainland manufacturers, but under the situation of high specifications and low price competition, whether the closed-loop VCM supply chain can be supported for a long time will also be a problem. "I think it's unrealistic and counterproductive to win and grow in the long run to say that you're just focusing on OIS for the sake of face and slogan."